About Us

INTRODUCTION

ANUBHUTI DESIGNS is an Indian based brand which was established by Fashion Designer Anubhuti Beohar Sharma, a NIFT Mumbai graduate, who has worked extensively with various artisans & weavers of the country for more than a decade and her brand ANUBHUTI DESIGNS is an outcome of her remarkable craft journey.

India has a very rich artisan history. In every corner of India, there exists exceptionally unique and awe-inspiring handicraft skillset which is passed on from one generation to another. Weavers spend hours to create the minutest details of their age old weaving legacy. It’s no wonder that wearing a handloom or a handblock print makes one feel traditionally regal and contemporary at the same time. We, at ANUBHUTI DESIGNS want to celebrate these handcrafted stories of India with you.

The brand aims to give its significant contribution in conserving these traditional crafts of India and create products that are handmade using authentic material which is not only easy on your skin but is also eco- friendly. Designer Anubhuti is extremely passionate to create customised designs which are NOT mass produced. We strongly promote FASHION REVOLUTION and are ensuring fair wages and a healthy, happy working environment for all its workers.

Our wide range of products include handwoven and handblock printed sarees, dress materials, ready to wear garments, zari zardozi accessories, home furnishings, home décor, fashion accessories in handcrafted materials like Chanderi, Maheshwari, Banarsi, Bagh, Bhagru, Sanganeri, Dabu, Batik, Khadi, Gajji Silk, Ajrakh etc to name a few.

Come and explore the long lasting cultural heritage of Indian crafts & handlooms in our ethnic yet contemporary collections!